How Marketing Works Today

Having founded my own small agency and worked for one of the top “small” large agencies in the country I have seen it all.  When running my own agency we helped startups with social media, online streaming, and construction services.  Most recently I was managing over $1.5 million in paid search spend for a national housing products client.  So, today, I have some tips that can help you master the ever changing landscape and you can find them below.

Set up systems and track performance.  One of the things us entrepreneurs/business people can struggle with sometimes is delegating or getting in over our heads.  If there is something you are struggling with like a time-consuming task or marketing channel, then do a little research.  Sometimes we can get caught up in our old way of thinking and never realize we could save ourselves time/money in a lot of areas.  If you are investing $1.5 million you better be getting that money back in the foreseeable future.  Additionally, you need to determine what your key performance indicators are and figure out what works best for your business.

Resonate with your customers.  Know who they are and what they want.  Be sure you are delivering it to them how and where they want it as well.  If you are a real estate investing firm that specializes in purchasing mobile homes, you can target your ads to those audiences.  You can develop ads with relevant imagery, target them as specific as possible across channels like Google/Facebook, and drive them to a landing page to deliver your desired result.

Get creative with what channels you are using.  There are a lot of ways to make money out there and if you aren’t paying attention you might miss a golden opportunity. Did you know LinkedIn is huge for businesses and professions in the B2B space?  We even have a LinkedIn digital course you kind find right here.  Instagram is even surpassing Facebook in engagement, so you need to be testing new tools every day to drive revenue for businesses.  Learn to think outside the box and take a chance on something new.

Do not assume anything.  A classic mishap some marketers run into is getting good results from something and then letting it run on auto-pilot.  If you are getting a $5 ROI from your Facebook or Google PPC ads it’s easy to just turn them loose.  However, what if new players come into your space?  What if Google implements a policy change and you get kicked off the top page?  These are all things you need to be aware of and stay on top of.  I recommend getting reports sent to you weekly if not daily based on your industry/marketing channels being used (ex: Search Monitor).  The bottom line, it has always been true that if you can’t measure it, you can’t manage it.

I will be starting a business marketing program to help CEOs from startups to international organizations in the coming weeks.

If you need any help or advice feel free to reach out.

Email: nomondayslifestyle@gmail.com

Your path to business success.