How to Monitor Your Website

Your website does more than showcase your operating hours and products. It is a valuable tool that can help you make better business decisions and be more reactive to your customers. However, you have to keep an eye on it.

Today on the Project Victories blog, we take a look at simple ways that you can monitor the performance of your website and touch on reasons why you can’t overlook this step in running your business.

Metrics To Watch

Your website is a treasure trove of data that you can use to build a better business. Just a few metrics that you should keep an eye on include:

• Bounce rate. Your website’s bounce rate is simply a percentage of visits that result in a single-page view. This is typically a strong indicator of whether your site is engaging.
• Conversion rate. Your conversion rate is the percentage of site visitors that take a desired action. For example, if someone visits your site and signs up for your newsletter, they are converted from a site visitor to an active subscriber. Similarly, a visitor that makes a purchase has been converted from a viewer to a paying customer. HotJar explains that there is no ideal conversion rate, and what’s good for you will depend on your type of industry, demographics, and goals.
• Visitor location. Visitor location matters, especially when you’re trying to attract local traffic. It’s helpful to know if locals are seeing your site or if it’s missing the mark altogether and reaching people in another state or country.
• Traffic source. Your traffic source tells you where visits came from. This is typically through an organic search, email, social media, or other avenue. Knowing which messages drive the most traffic to your site can help you better refine your marketing campaigns to capture an even larger audience.

 How To Get Data

There are many ways to get data from your website, and three of these are:

• Process management. Process management is essentially the task of pulling data points from your processes and is essential to managing your business efficiently. You can utilize these types of techniques to dive deep into customer behavior so that you can create a website experience that fits their needs. Reading event data points can also help you take fewer risks while boosting your sales and finding new revenue opportunities. To start, decide where your data will come from, who will handle each process, and when you expect data to be retrieved and utilized.
• Google Analytics. Google Analytics is a free service provided by Google. It offers scores of information and can help you better understand why your website is performing or underperforming. Google Analytics can showcase demographic information, such as age, gender, and the types of devices used to access your website.
• WordPress stats. If you have a WordPress site, look at your dashboard for your statistics. According to WordPress, you can find information on visitors, likes and comments, and even search engine terms and file downloads.

The point here is that if your website is just sitting out into the vastness of the web, it’s not being used to its maximum potential. There’s lots of information to be found, all you have to do is peel back the layers. From process management to pulling data to using Google Analytics, the above tips can help you make a better website and thus be a better business for the customers that rely on you the most.

Your path to business success.