Understanding Customer Uncertainty
Customers rarely reject solutions because they lack information. They hesitate because uncertainty feels safer than making the wrong decision. In this Project Victories video, Cowboy explores how uncertainty affects buying behavior, decision-making, and project execution — and what leaders can do to reduce friction, increase trust, and move decisions forward.
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Cowboy
Bill Volpe (Cowboy) is an international businessman and former Master Business Analyst at Hewlett Packard. He has worked as a US Government contractor under SECRET Clearance and was formerly the PMO Manager for the Ministry of Interior of Saudi Arabia. He has traveled and taught all over the world and is now living in South America.